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Wayne Eckerson

Welcome to Wayne's World, my blog that illuminates the latest thinking about how to deliver insights from business data and celebrates out-of-the-box thinkers and doers in the business intelligence (BI), performance management and data warehousing (DW) fields. Tune in here if you want to keep abreast of the latest trends, techniques, and technologies in this dynamic industry.

About the author >

Wayne has been a thought leader in the business intelligence field since the early 1990s. He has conducted numerous research studies and is a noted speaker, blogger, and consultant. He is the author of two widely read books: Performance Dashboards: Measuring, Monitoring, and Managing Your Business (2005, 2010) and The Secrets of Analytical Leaders: Insights from Information Insiders (2012).

Wayne is founder and principal consultant at Eckerson Group,a research and consulting company focused on business intelligence, analytics and big data.

Platfora is a three-year old company that is designed to provide real-time, ad hoc analysis of data stored in Hadoop. While most Hadoop enthusiasts are embracing real-time SQL query engines, such as Cloudera Impala, Platfora goes several steps further: it is a full-stack BI tool that comes with data wrangling, ad hoc visual discovery, and analytics, such as segmentation and behavioral analysis.

Best of all, Platfora is equipped to blend all types of data, including transaction data from operational systems, interaction data from emails, text documents, and call centers, and machine data from Web and application servers and sensor networks.

Platfora is an in-memory, distributed application that runs alongside Hadoop clusters, either on premise or in the cloud. Developers or highly skilled business use a visual design environment to create "Lenses"--personal data sets with a visual front-end that contain aggregated data from Hadoop. The Lenses run in Platfora's in-memory engine, providing subsecond query response time, allowing business users to analyze data at the speed of thought. And since Platfora maintains a metadata store, it maintains references to source data, enabling business users to drill into atomic data stored in Hadoop, if needed.

Platfora's biggest competitor is the do-it-yourselfer who tries to build custom analytical solutions themselves using Hadoop, MapReduce, Hive, and Pig. Platfora has applied its expertise to creating a scalable, fast analytical platform so customers can focus on analyzing data rather than building and maintain the tools to do the analysis. Platfora manages metadata, security,

For more information, see www.platfora.com.

Posted August 15, 2014 2:28 PM
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