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Wayne Eckerson

Welcome to Wayne's World, my blog that illuminates the latest thinking about how to deliver insights from business data and celebrates out-of-the-box thinkers and doers in the business intelligence (BI), performance management and data warehousing (DW) fields. Tune in here if you want to keep abreast of the latest trends, techniques, and technologies in this dynamic industry.

About the author >

Wayne has been a thought leader in the business intelligence field since the early 1990s. He has conducted numerous research studies and is a noted speaker, blogger, and consultant. He is the author of two widely read books: Performance Dashboards: Measuring, Monitoring, and Managing Your Business (2005, 2010) and The Secrets of Analytical Leaders: Insights from Information Insiders (2012).

Wayne is founder and principal consultant at Eckerson Group,a research and consulting company focused on business intelligence, analytics and big data.

One of the best, least known business intelligence (BI) vendors is Dimensional Insight. Founded in 1989, the company has done what few BI vendors have managed to achieve in the past 25 years: maintain a growing base of staunchly loyal customers.

Without much fanfare, the Boston-based company has amassed 2600 customers in more than 30 countries, generating about $20 million a year in revenue. According to most independent customer satisfaction surveys, such as those from the Business Application Research Center (BARC) in Germany and Dresner Advisory Service, Dimensional Insights sits at the top of the pack in terms of overall customer ratings.

Dimensional Insight has very loyal customers, largely because the company has focused with laser intensity on a few markets, such as healthcare providers, wine and spirits, and manufacturing goods and services. In each of these areas, it has crafted custom applications that make it easy for customers to onboard the product and derive value quickly. Moreover, the company's flagship product, The Diver Solution, offers flexible navigation and rich visualization on top of a robust data integration platform. The product also offers a low total cost of ownership.

The company competes against Qlik in the healthcare and goods and services markets and niche vendors in the wine and spirits market. For more information, see www.dimins.com.

Posted August 18, 2014 3:50 PM
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