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Wayne Eckerson

Welcome to Wayne's World, my blog that illuminates the latest thinking about how to deliver insights from business data and celebrates out-of-the-box thinkers and doers in the business intelligence (BI), performance management and data warehousing (DW) fields. Tune in here if you want to keep abreast of the latest trends, techniques, and technologies in this dynamic industry.

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Wayne has been a thought leader in the business intelligence field since the early 1990s. He has conducted numerous research studies and is a noted speaker, blogger, and consultant. He is the author of two widely read books: Performance Dashboards: Measuring, Monitoring, and Managing Your Business (2005, 2010) and The Secrets of Analytical Leaders: Insights from Information Insiders (2012).

Wayne is currently director of BI Leadership Research, an education and research service run by TechTarget that provides objective, vendor neutral content to business intelligence (BI) professionals worldwide. Wayne’s consulting company, BI Leader Consulting, provides strategic planning, architectural reviews, internal workshops, and long-term mentoring to both user and vendor organizations. For many years, Wayne served as director of education and research at The Data Warehousing Institute (TDWI) where he oversaw the company’s content and training programs and chaired its BI Executive Summit. He can be reached by email at weckerson@techtarget.com.

Big data begs a big question: does Hadoop replace your enterprise data warehouse or augment it? The two leading vendors of Hadoop distributions offer very different answers.

For Cloudera, the first vendor to offer a Hadoop distribution, the answer is an unequivocal yes. Last November, Cloudera finally exposed its true sentiments by introducing the Enterprise Data Hub in which Hadoop replaces the data warehouse, among other things, as the center of an organization's data management strategy. In contrast, Hortonworks takes a hybrid approach, partnering with leading commercial data management and analytics vendors to create a data environment that blends the best of Hadoop and commercial software. In short, Cloudera offers revolution, Hortonworks evolution.

Moreover, the two Hadoop providers have diametrically opposed product strategies. Hortonworks is an open source purist, offering only Apache Foundation certified software, while Cloudera now sells commercial software on top of its open source distribution. Hortonworks believes embedding Hadoop into existing data platforms is the fastest way to grow its services and support business, while Cloudera sees itself more as traditional software provider that profits from product sales and competes with other commercial software providers.

To support its unilateral, product-based approach, Cloudera delivers all its premium components for one price. These include real-time data (HBase) real-time queries (Impala), search (Apache Solr), in-memory processing (Spark), and data access control (Navigator). For its part, Hortonworks has worked with partners to integrate Hadoop with Windows (Microsoft), Linux (Red Hat), as well as databases, ETL, BI, and analytics tools and upgrade Hadoop to version 2, which became generally available last fall. The bottom line is that Hortonworks partners, Cloudera competes.*

It's too early to tell which vendor and strategy will succeed in the fast-moving big data marketplace. Each seems to be getting traction. In the first quarter since its announcement, Cloudera sold eight enterprise data hubs. Its customers are attracted by the low price point--Enterprise Data Hub is 10 to 100 times less expensive per terabyte than commercial data platforms--and its simple, straightforward architecture, which eliminates the need to move big data among various data processing platforms. In turn, Hortonworks announced in December that is has grown its partner community by 240% in 2013. By working closely with partners to write and contribute open source code, Hortonworks believes it's accelerating the use of Hadoop and turning it into mainstream infrastructure.

Both companies are merging the worlds of Hadoop and traditional data management platforms. It's just that Cloudera is merging them within a product line, while Hortonworks is merging them within customer accounts with hybrid software. Given how slowly the majority of organizations implement new technologies, I'd bet on Hortonworks to have steady, long-term growth. On the other hand, I'd bet on Cloudera to push the state-of-the-art in Hadoop innovation, as it already has.

* Cloudera has informed me that it has 800 partners.


Posted February 6, 2014 5:24 PM
Permalink | 1 Comment |

1 Comment


Is there any other way to get answer like this? I tried with out success. Any way thanks for your help.
I learned a lot from Besant Technologies in my college days. They are the Best Hadoop Training Institute in Chennai


http://www.hadooptrainingchennai.co.in

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