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Jill Dyché

There you are! What took you so long? This is my blog and it's about YOU.

Yes, you. Or at least it's about your company. Or people you work with in your company. Or people at other companies that are a lot like you. Or people at other companies that you'd rather not resemble at all. Or it's about your competitors and what they're doing, and whether you're doing it better. You get the idea. There's a swarm of swamis, shrinks, and gurus out there already, but I'm just a consultant who works with lots of clients, and the dirty little secret - shhh! - is my clients share a lot of the same challenges around data management, data governance, and data integration. Many of their stories are universal, and that's where you come in.

I'm hoping you'll pour a cup of tea (if this were another Web site, it would be a tumbler of single-malt, but never mind), open the blog, read a little bit and go, "Jeez, that sounds just like me." Or not. Either way, welcome on in. It really is all about you.

About the author >

Jill is a partner co-founder of Baseline Consulting, a technology and management consulting firm specializing in data integration and business analytics. Jill is the author of three acclaimed business books, the latest of which is Customer Data Integration: Reaching a Single Version of the Truth, co-authored with Evan Levy. Her blog, Inside the Biz, focuses on the business value of IT.

Editor's Note: More articles and resources are available in Jill's BeyeNETWORK Expert Channel. Be sure to visit today!

TMI

In which Jill changes her mind and decides that too much information could be a bad thing after all.

I thought I knew my neighbors. But last Sunday morning when I was walking the dogs, my neighbor up the hill flung open her front door and shouted to the woman next door, "HEY! THE DOCTOR SAYS IT'S NOT A YEAST INFECTION AFTER ALL!"

That's when I realized that I really don't know anybody all that well.

IT management at one of our current clients, a consumer packaged goods company, thought they knew their retail channel pretty well. But when a brand exec announced his intention to capture data streaming from their retailers to actually measure channel profitability at the store level, well, let's just say that the IT folks didn't recognize him. Never mind the intention to segment channels by profitability in order to re-calibrate ad spending.

But guess what? We were already in the process of provisioning channel master data via an MDM hub to reconcile the data as it streamed in. We had the data. The IT team was almost ready to support the new business request, without all the drama and back-and-forth so endemic to the company's business-IT (non)alignment. Stay tuned, I'll fill you in on more of the details as the project moves forward. And if you miss anything, just call my neighbor up the hill. (Just be careful what you wish for.)

Technorati tag: MDM, master data management, customer segmentation, customer profitability


Posted October 28, 2008 12:51 PM
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