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Jill Dyché

There you are! What took you so long? This is my blog and it's about YOU.

Yes, you. Or at least it's about your company. Or people you work with in your company. Or people at other companies that are a lot like you. Or people at other companies that you'd rather not resemble at all. Or it's about your competitors and what they're doing, and whether you're doing it better. You get the idea. There's a swarm of swamis, shrinks, and gurus out there already, but I'm just a consultant who works with lots of clients, and the dirty little secret - shhh! - is my clients share a lot of the same challenges around data management, data governance, and data integration. Many of their stories are universal, and that's where you come in.

I'm hoping you'll pour a cup of tea (if this were another Web site, it would be a tumbler of single-malt, but never mind), open the blog, read a little bit and go, "Jeez, that sounds just like me." Or not. Either way, welcome on in. It really is all about you.

About the author >

Jill is a partner co-founder of Baseline Consulting, a technology and management consulting firm specializing in data integration and business analytics. Jill is the author of three acclaimed business books, the latest of which is Customer Data Integration: Reaching a Single Version of the Truth, co-authored with Evan Levy. Her blog, Inside the Biz, focuses on the business value of IT.

Editor's Note: More articles and resources are available in Jill's BeyeNETWORK Expert Channel. Be sure to visit today!

In which Jill observes that a data warehouse appliance is in the eye(s) of the beholder(s).

With this week's Teradata Partners user event coming on the heels of Microsoft's BI conference , comparisons are inevitable. Both events reported attendance of around 2500. Both focused on the evolution of their respective database platforms. Both mirrored the Zeitgeist: Microsoft handed out Palm Treos running Windows Mobile, letting attendees try mobile BI; Teradata went paperless for the first time--complete with recycled conference bags--and tracked attendees with RFID. And both acknowledged and subsequently marginalized the competition.

I've been to umpteen Teradata Partners conferences and there's one sure thing: the raving fans. Teradata has the most loyal group of customers of any data warehouse vendor. These people are doing strategic and differentiating work with their data warehouses, and they're smitten. Complementary CRM and supply chain solutions, industry data models, and BI partnerships enrich the Teradata product set and entrench the customer base.

Cynics cite Teradata's early dismissal of the data warehouse appliance space, followed by a flurry of development activity culminating in the so-called Extreme Appliance, Teradata's answer to Oracle's Exadata, Netezza's data warehouse appliance, ParAccel's Analytic Database, and Microsoft's DATAllegro, among others.

But data warehouse appliance customers aren't looking for business solutions, they're looking for lower-cost platforms. The question isn't whether Teradata can build its own appliance. It's whether Teradata is ready to engage the commodity purchaser. A seasoned sales force accustomed to long sales cycles and high margins will need to adjust its high-end solution-focused pitch. And there's an escalating emphasis on Teradata's professional services, which comprise a growing percentage of the company's overall revenues.

So are things changing in the industry? Yep. The biggest change I've seen lately is a sea of Microsoft users watching a data warehouse process a trillion-row query in seconds. Startled by the explosion of business data at their companies, these people are lifting their heads from their SharePoint applications and waking up to the world of shared nothing and massively parallel. They are the data warehouse customers of the future.

The question is: Whose?

Technorati tag: Teradata Partners, Microsoft BI, Oracle Exadata, Paraccel, Paraccel Analytic Database, Netezza, Datallegro


Posted October 16, 2008 2:05 PM
Permalink | 2 Comments |

2 Comments

Was there any word or update on what is going on with Teradata MDM (formerly i2) these days? Things have seemed quiet there as of late.

Hey, Stephen.

Funny you should ask, 'cuz that's yet another similarity between the Teradata and Microsoft events. MDM was showcased by neither, with nary a mention of MDM products in the keynote sessions. There were MDM update workshops at both events, though. Shame, really, since both MDM solutions could be differentiators for their respective companies.

Sorry we missed you.

Jill

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