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Jill Dyché

There you are! What took you so long? This is my blog and it's about YOU.

Yes, you. Or at least it's about your company. Or people you work with in your company. Or people at other companies that are a lot like you. Or people at other companies that you'd rather not resemble at all. Or it's about your competitors and what they're doing, and whether you're doing it better. You get the idea. There's a swarm of swamis, shrinks, and gurus out there already, but I'm just a consultant who works with lots of clients, and the dirty little secret - shhh! - is my clients share a lot of the same challenges around data management, data governance, and data integration. Many of their stories are universal, and that's where you come in.

I'm hoping you'll pour a cup of tea (if this were another Web site, it would be a tumbler of single-malt, but never mind), open the blog, read a little bit and go, "Jeez, that sounds just like me." Or not. Either way, welcome on in. It really is all about you.

About the author >

Jill is a partner co-founder of Baseline Consulting, a technology and management consulting firm specializing in data integration and business analytics. Jill is the author of three acclaimed business books, the latest of which is Customer Data Integration: Reaching a Single Version of the Truth, co-authored with Evan Levy. Her blog, Inside the Biz, focuses on the business value of IT.

Editor's Note: More articles and resources are available in Jill's BeyeNETWORK Expert Channel. Be sure to visit today!

In which Jill watches the seasons change in New York.

Presentations at the MDM Summit conference this week in New York featured some unlikely success stories. Speakers described how the hardest part of MDM was getting the business to buy in. Audience members asked questions about how to explain technical topics to their business constituents. Several vendors presented functions and features lists. (The savvy ones didn't talk about their products at all, but about how their solutions have driven change for their customers.) One speaker claimed that her company's MDM effort "started with the organization."

This only proves my point that MDM's success is often directly tied to a company's specific definition of what it should be. Companies should know the problem(s) they're solving before they acquire MDM. I served on the keynote panel with Aaron Zornes and Dan Power on Sunday night. "Don't go into the light!" I counseled an audience member when she asked if her company could retrofit its data warehouse into an MDM hub.

Maybe you consider MDM as reference data standardization. Perhaps you're captivated by the power of fast matching and linking. Maybe your MDM solution resolves the identities of an individual. Maybe it ensures that data is reconciled and corrected at the system of origin. Or maybe it serves as a "service" to disparate applications seeking a single version of truth about customers or products. However you use MDM, there's no template for it. But the hard, customized, culture-shaped work--as we heard in New York--is starting to drive change.

Technorati tags: MDM Summit, master data management

Posted October 22, 2008 7:34 PM
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