Blog: Jill Dyche

« More on the Data Governance Conference | Main | Steal This Blog »

At Night She Sells Oranges: Sarah Mclachlan Eats Our Lunch

In which Jill wonders how much our business investments are really worth.

You may have seen Baseline’s latest YouTube video, one of several in our ongoing Get in the Game series. To film it we took advantage of the actor’s strike in L.A. and ended up producing several videos on the cheap. We were pretty proud of our opportunism, which let us deliver a funny and tongue-in-cheek send-up of master data management. The video illustrates how customer identity resolution—a key part of the MDM stack—is a problem that can often be found in your own backyard, as it were.

But Canadian singer Sarah Mclachlan did us one better. Her YouTube video of the song Worlds on Fire asks the question, “What could $150,000 do in the third world?” One hundred street children in Tanzania could attend school, for instance. McLachlan spent even less on her video than we did on ours: $15, to be exact. And what did she do with the rest of the money? Check out the video here.

Technorati tags: Baseline Consulting, Red Rover video, Sarah McLachlan, master data management

Share: