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Jill Dyché

There you are! What took you so long? This is my blog and it's about YOU.

Yes, you. Or at least it's about your company. Or people you work with in your company. Or people at other companies that are a lot like you. Or people at other companies that you'd rather not resemble at all. Or it's about your competitors and what they're doing, and whether you're doing it better. You get the idea. There's a swarm of swamis, shrinks, and gurus out there already, but I'm just a consultant who works with lots of clients, and the dirty little secret - shhh! - is my clients share a lot of the same challenges around data management, data governance, and data integration. Many of their stories are universal, and that's where you come in.

I'm hoping you'll pour a cup of tea (if this were another Web site, it would be a tumbler of single-malt, but never mind), open the blog, read a little bit and go, "Jeez, that sounds just like me." Or not. Either way, welcome on in. It really is all about you.

About the author >

Jill is a partner with Baseline Consulting, a data integration and business intelligence (BI) services firm. She is an internationally recognized speaker and writer on the topic of the business value of technology, and has been featured in the Wall Street Journal, CIO Magazine, Intelligent Enterprise and Newsweek.com. Jill leads the Customer Data Integration, Master Data Management and Data Governance channel for the BeyeNETWORK, and blogs regularly on those and other IT-related topics. She is the author of two acclaimed books, e-Data, which introduced enterprise data to business executives, and The CRM Handbook, which was the best-selling book on the topic of customer relationship management. Her latest book, Customer Data Integration: Reaching a Single Version of the Truth – co-authored by Baseline Partner Evan Levy – was recently published by John Wiley & Sons.

Editor's note: More articles, resources, news and events are available in Jill's BeyeNETWORK Expert Channel. Be sure to visit today!

At Night She Sells Oranges: Sarah Mclachlan Eats Our Lunch

In which Jill wonders how much our business investments are really worth.

You may have seen Baseline's latest YouTube video, one of several in our ongoing Get in the Game series. To film it we took advantage of the actor's strike in L.A. and ended up producing several videos on the cheap. We were pretty proud of our opportunism, which let us deliver a funny and tongue-in-cheek send-up of master data management. The video illustrates how customer identity resolution--a key part of the MDM stack--is a problem that can often be found in your own backyard, as it were.

But Canadian singer Sarah Mclachlan did us one better. Her YouTube video of the song Worlds on Fire asks the question, "What could $150,000 do in the third world?" One hundred street children in Tanzania could attend school, for instance. McLachlan spent even less on her video than we did on ours: $15, to be exact. And what did she do with the rest of the money? Check out the video here.

Technorati tags: Baseline Consulting, Red Rover video, Sarah McLachlan, master data management


Posted June 13, 2008 2:34 PM
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