Blog: Jill Dyche

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Baseline Gets a New V.P.

In which Jill makes an exciting announcement about Baseline’s executive leadership team.

As a consultant, I’ve always believed that it’s easier to think outside the box when you’re, well, outside the box. Baseline is announcing its new Vice President of Marketing, Tamara Dull. Tamara is definitely an outside-the-box thinker, and I can’t wait for what that brings.

How I know Tamara is a long story. Let’s just say that it has to do with my CRM book, Tom Siebel, and my favorite flavor of ice cream.

Tamara brings over 20 years of technology services experience. She has held positions in software development, enterprise consulting, Oracle training, and corporate management at Digital Equipment Corporation and Aris Corporation. Most recently, she provided key product management and marketing leadership for Noetix Corporation, a software provider that automatically generates business intelligence (BI) content from enterprise applications. Her technology expertise and market understanding has helped numerous companies—in the financial services, aerospace, retail, technology, government and non-profit sectors—develop data management strategies and tools that meet organizational requirements.

Tamara is also the executive vice president of Semper Vita, a non-profit organization focused on missional connectivity in the local community. She writes an award-winning blog. In short, she gets BI. And data integration, MDM, and other data-centric initiatives that help our client companies drive growth. I’m so excited to get to work with her.

Baseline’s clients are forward thinkers who don’t have a lot of time for big-named brands and a lot of the BI blah, blah, blah. Tamara is going to help us continue a substantive conversation about the business value of integrated data. Stay tuned. We’ll be doing some Big Stuff.

Technorati tags: Tamara Dull, Noetix, Baseline Consulting, SemperVita

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