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Jill Dyché

There you are! What took you so long? This is my blog and it's about YOU.

Yes, you. Or at least it's about your company. Or people you work with in your company. Or people at other companies that are a lot like you. Or people at other companies that you'd rather not resemble at all. Or it's about your competitors and what they're doing, and whether you're doing it better. You get the idea. There's a swarm of swamis, shrinks, and gurus out there already, but I'm just a consultant who works with lots of clients, and the dirty little secret - shhh! - is my clients share a lot of the same challenges around data management, data governance, and data integration. Many of their stories are universal, and that's where you come in.

I'm hoping you'll pour a cup of tea (if this were another Web site, it would be a tumbler of single-malt, but never mind), open the blog, read a little bit and go, "Jeez, that sounds just like me." Or not. Either way, welcome on in. It really is all about you.

About the author >

Jill is a partner with Baseline Consulting, a data integration and business intelligence (BI) services firm. She is an internationally recognized speaker and writer on the topic of the business value of technology, and has been featured in the Wall Street Journal, CIO Magazine, Intelligent Enterprise and Newsweek.com. Jill leads the Customer Data Integration, Master Data Management and Data Governance channel for the BeyeNETWORK, and blogs regularly on those and other IT-related topics. She is the author of two acclaimed books, e-Data, which introduced enterprise data to business executives, and The CRM Handbook, which was the best-selling book on the topic of customer relationship management. Her latest book, Customer Data Integration: Reaching a Single Version of the Truth – co-authored by Baseline Partner Evan Levy – was recently published by John Wiley & Sons.

Editor's note: More articles, resources, news and events are available in Jill's BeyeNETWORK Expert Channel. Be sure to visit today!

In which Jill advocates a little Mojo with her 4 o'clock grande percent white mocha. With extra foam on both counts.

I've often argued that the motivation and efforts of an IT organization should be transcendental: they must exceed the narrow limits of incumbent technologies and established architectural frameworks. Such efforts shouldn't only be rational, they should be visionary. Sometimes, this means IT has to take the reigns.

So, now that we've gotten the hypothesis out of the way, let me take a moment to turn you on to Mojo Nixon, he of I Gotta Crazy Wife, That Someone Just Ain't You, and When Did I Become a Dad? fame. This isn't necessarily music I'd play loud if people are actually within earshot of my cubicle, but Mojo is about as good as a grande latte when the 4 o'clock hypoglycemia kicks in.

The point here is that new ideas can come from some unlikely places. As I wrote in a prior blog, everyone underestimates the visionary capabilities of the IT organization. IT can provide lines of business, executives, board members, and shareholders with original ideas and fresh thinking--a possibility rarely acknowledged by those outside of IT, who don't engage often enough.

Okay, you're thinking: When has IT ever provided the business with guidance? Aren't they just a service, after all?

Inventory management and sell-through in retail. Customer profitability models. Fraud detection. Real-time product recommendations to purchase circles. Heck, the whole ERP thing, and the impact of the customer on the supply chain. They're just not feasible without IT, and in most cases IT had to educate the business about their long-term value.

In short--and with a tip of the hat to Mojo Nixon--IT should be innovative, surprising, and consistently fun. Shouldn't we all?

Technorati tag: business IT alignment, IT innovation, CRM, Mojo Nixon


Posted January 20, 2008 7:10 PM
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