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Barry Devlin

As one of the founders of data warehousing back in the mid-1980s, a question I increasingly ask myself over 25 years later is: Are our prior architectural and design decisions still relevant in the light of today's business needs and technological advances? I'll pose this and related questions in this blog as I see industry announcements and changes in way businesses make decisions. I'd love to hear your answers and, indeed, questions in the same vein.

About the author >

Dr. Barry Devlin is among the foremost authorities in the world on business insight and data warehousing. He was responsible for the definition of IBM's data warehouse architecture in the mid '80s and authored the first paper on the topic in the IBM Systems Journal in 1988. He is a widely respected consultant and lecturer on this and related topics, and author of the comprehensive book Data Warehouse: From Architecture to Implementation.

Barry's interest today covers the wider field of a fully integrated business, covering informational, operational and collaborative environments and, in particular, how to present the end user with an holistic experience of the business through IT. These aims, and a growing conviction that the original data warehouse architecture struggles to meet modern business needs for near real-time business intelligence (BI) and support for big data, drove Barry’s latest book, Business unIntelligence: Insight and Innovation Beyond Analytics, now available in print and eBook editions.

Barry has worked in the IT industry for more than 30 years, mainly as a Distinguished Engineer for IBM in Dublin, Ireland. He is now founder and principal of 9sight Consulting, specializing in the human, organizational and IT implications and design of deep business insight solutions.

Editor's Note: Find more articles and resources in Barry's BeyeNETWORK Expert Channel and blog. Be sure to visit today!

The data warehouse has now been with us for a quarter of a century.  Its architecture and infrastructure have stood largely stable over that period.  A range of methodologies for designing and building data warehouses and data marts has evolved over the years.  And yet, time after time, in one project after another, one question is repeatedly asked: "why is it so difficult to accurately and reliably estimate the size and duration of data warehouse development projects?"

On Friday, 20 May, WhereScape launched their new product WhereScape 3D at the Boulder BI Brain Trust (BBBT) meeting.  3D, standing for "Data Driven Design" is a novel and compelling approach to specifically supporting the design phase of data warehouse and data mart development projects and the data-focused experts whose skills and knowledge are vital to avoiding the sizing and scoping issues that frequently plague the development phase of these projects.

I provided a white paper for WhereScape as part of the launch.  This paper first explores the issues that plague data warehouse development projects and the most common trades-off made by vendors and developers--choosing between speed of delivery and consistency of information delivered.  The conclusion is simple.  This trade-off is increasingly unproductive.  Advances in business needs and technological functions demand delivery of data warehouses and marts with both speed and consistency.  And reliable estimates of project size and duration.

One compelling solution to these issues emerges from taking a new look at the process of designing and building data warehouses and marts from a very specific viewpoint--data and the specific skills needed to understand it.  From this, the paper surfaces the concept of data driven design and a number of key recommendations on how data warehouse design and population activities can be best structured for maximum accuracy and reliability in estimating project scope and schedule.

So, what is different about data driven design?  Briefly, it focuses on the planning phases of a data warehouse or data mart development project, before we bring in the ETL tool and the experts who build ETL.  This planning phase documents all that is known and can be discovered about the two key components of the development--the source data and the target model or database--at both a logical and physical level.  The reason for this focus is simple: if you know the most you can about these two components, you have the best chance of avoiding the development pitfalls so common in the development phase.

To me, that's money in the bank of IT!  And my only question to WhereScape is: why are you offering it for free?  There's no excuse for data warehouse project managers; go download it and try it out!

Posted May 30, 2011 6:29 AM
Permalink | 1 Comment |

1 Comment

Hi Barry, Thanks for the kind words. WhereScape 3D is only available for free for a limited period of time!
We think that data warehouse planning is an interesting space where we can add a lot of value, but since we are pretty much blazing our own trail we are keen on canvassing a wide range of options for the features/use cases we should be supporting...hence it is free for a while.
Michael Whitehead

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