Tibco, fresh from a Q2 with license revenue up 23%
over last year's, continuing a two year run of beating consensus
earnings estimates, has stepped up and out ahead to pursue the
long-coveted mid-market customers who don't use BI but find that
spreadsheets don't do enough. Tibco believes, like Microsoft, that many
are social technology users: they have blogs and use other channels
available to them, and they will build and share reports given the
chance. So, says Tibco, here it is: building on the
Silver
cloud platform it's had in beta for about a year, Tibco is
introducing Silver Spotfire, with an offer tuned to the cloud user - a
no-cost, no-obligation, no-risk 1-year trial of a
Spotfire play in the cloud requiring no IT
involvement. "All you need is a browser," is the pitch, and this is not
from a new company you don't know, but an established player with a
sizable roster of enterprise BI customers.
more
Interesting.
Most traditional BI vendors who suddenly decide to introduce cloud offerings usually do it to prevent being left out by the cloud-BI hype. The same hype that spawned (or was spawned by) companies such as GoodData and Birst.
No one has yet to prove that cloud-BI is sustainable. Sap, for example, sell their cloud offering for about 25$ per user month, but they also admit that this product cost more than the income it generates.
Whether the cloud is a right match for BI or not is debatable, but Tibco is taking the extra mile and giving out a free 1 year 'trial'.
Whether it works or not, we can wait and see, but it's pretty certain it will hurt existing dedicated cloud BI providers, at least in the short run. All the power to them!
Elad
SiSense
http://elasticube.blogspot.com
Thanks for the comment, Elad. There's no question that there has been a surge of early efforts to find a winning model of BI in the cloud. But in my view, it's not about whether it will be sustainable, it's about how is will work. Companies are in the cloud, their business processes are in the cloud, their collaborative environmentsa re moving there, and some of their BI will be there too.