We use cookies and other similar technologies (Cookies) to enhance your experience and to provide you with relevant content and ads. By using our website, you are agreeing to the use of Cookies. You can change your settings at any time. Cookie Policy.


Blog: Merv Adrian Subscribe to this blog's RSS feed!

Not Pictured

Welcome to my BeyeNETWORK blog! Please join me often to share your thoughts and observations on new analytic platforms, BI and data management. I maintain a vendor-focused practice that uses primary research, briefings, case studies, events and other activities that stimulate ideas as a source for commentary on strategy and execution in the marketplace. I believe the emergence of a new class of analytic platforms, and emerging data management and advanced tools herald a next step in the maturity of information technology, and I'm excited to be present for its emergence. I hope my blog entries will stimulate ideas that will serve both the vendors creating these new solutions and the companies that will improve their business prospects as a result of applying them. Please share your thoughts and input on the topics.

 

 

I've been busy with the big boys for the past few weeks, but open-source offerings are in the news and demand comment. Open source DW software provider  Infobright has a new CEO, Mark Burton  and though he's an "interim," he's hands-on and has the pedigree to help get some traction. I discussed Infobright in this post from July. My conversation with then-CEO Miriam Tuerk was very enlightening, but she has since moved on, and this week I spent a very interesting hour with CTO Bob Zurek and Marketing VP Susan Davis discussing status. Infobright is now three and half years old, and first CEOs often move on in such situations: the firm is up and running, has completed a key transition (in this case to open source), and needs to bring in new skills. New CEO Mark Burton has been on Infobright's board as well as those of firms like Zend, MuleSource, and  Jaspersoft; he was a senior sales exec at MySQL, and before that Informatica, so he brings experience that the firm needs. He knows how to scale a businesses. Mark doesn't plan to stay as CEO for a long time; the commute from California to Toronto is not his ideal situation.

Infobright remains targeted at the application or business unit data mart use cases, where time to deploy and time to value are the critical issues.  They also will continue a focus on the OEM business,  "We're the best for an embedded way to deal with DW projects," says Davis. "With an interface to MySQL, easy download, massive compression, and a favorable cost model, we expect a lot of traction." And direct sales are moving along well; the company claims to have closed some 20 paid deals in Q3. They assert 25000 downloads in the past year, and are partnering with Pentaho, Jaspersoft, Actuate and soon Talend. Sun was an investor, and Infobright continues to work with the MySQL Sun team; they expect Oracle to be a good steward for MySQL.

Infobright's current financing round (a year ago) will sustain them for quite a while, so no plans for further financing are in the works at present.  They are dealing with a different go to market process, like other open source providers: identify people who choose to register; mine through that to find the most qualified people to focus your sales efforts on. (Even Infobright's Enterprise Edition is freely downloadable for a trial period.) They want to refine an end-to-end automated marketing process: capture, use Loopfuse (think of it as Eloqua light) to score leads, feed them to the salesforce, let Sales address based on scoring. They have 7 people now on their US sales team and an office in Europe. 

Infobright is keeping its name out there in creative ways. Zurek was a driver behind the recent Big Data event in Boston, getting Infobright, Kalido, Expressor and others to sponsor enough to cover costs. On short notice, the event drew over 100 attendees - they actually had to turn some away. Its presence in the open source community, and its clear targeting bide well. It will be interesting to see Burton's impact, and who is chosen to succeed him in the new year.


Posted November 10, 2009 10:07 AM
Permalink | No Comments |

Leave a comment