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2010 Vision Award for Business Impact

Category: Business Intelligence
Segmetrix submitted by Kognitio

Business Driver: Segmetrix is a B2B intelligence consultancy whose services include integration tasks to help customers ensure they have accurate consistent data. Using Kognitio's data warehousing as a service, Segmetrix was able to provide great data matching and deduplication services for a newly developed product (Match2Lists) that allowed it to slash the cost to coordinate customer records from multiple databases and offered this product as a service.

Benefits: The introduction of this revolutionary data matching and deduplication service provides marketers with the ability to complete a key element of their job in a fraction of the time and at lower costs.

Business Impact: The ability for Segmetrix to push the envelope on the process of standardizing and cleansing data from multiple lists resulted in the creation of Match2Lists and opened an entirely new line of business for Segmetrix. By combining WX2's analytic power with Segmetrix proprietary algorithms, Match2Lists achieved a first-to-market advantage, allowing marketers to reach out to potential customers far more effectively and at a lower price point.

Judging comments: "Using the Kognitio analytics platform for Segmetrix' Match2Lists proprietary system proved to be a winner for both companies." Lyndsay Wise, Wise Analytics