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2010 Vision Award for Business Impact

Category: Analytic Databases/Appliances
Bango submitted by Infobright

Business Driver: Bango is a leading mobile payments and analytics provider. The company's business was growing as was the massive volume of data that needed to be stored, loaded, and made available to its customers for analysis. Bango needed a cost-effective solution that would scale to meet ever-increasing and complex query and data volumes while continuing to deliver the analytic performance its customers have come to expect.

Benefits: Bango can accommodate its largest customers and support the expansion of its business and the increasing data demands of its customers. With query performance gains of more that 90% and equally impressive data compression numbers, Bango does not have to purchase additional hardware and storage capacity. It can now even run some queries that weren't possible before as they took too long, and ad hoc filtering and reporting is also possible because Infobright removes the requirement to manually index the data.

Business Impact: Bango has improved the performance level of its mobile analytics solution with Infobright, providing customers with real-time mobile intelligence. Query performance is critical to Bango's target market because mobile carriers and content providers need to know as much as possible about who is visiting their sites, how subscribers use their mobile content of devices, and how they are responding to marketing offers and campaigns - all in real time.

Judge's Comment: "Infobright is a good enabler of a software-as-a-service provider's business model." John Myers, Blue Buffalo Group