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2009 Vision Award for Business Impact

Category: Business Intelligence (BI)
Implementation Site: Freescale Semiconductor
Solution Provider: Teradata

Description: Freescale Semiconductor is the third largest semiconductor in the US. Global network includes eight fabrication facilities and more than 30 test and support facilities. With the Teradata warehouse business users have an integrated view of Freescale's financial performance that is quick and reliable across all business views.

Business driver: A joint business and IT enterprise business intelligence program combines manufacturing and business data into a single warehouse to enable cross-domain analytics.

Benefits: A 1% yield improvement equated to approximately $100 million in gross margin contributions. Freescale drastically reduced cycle time of customer incidents from 25 days to 14 and reporting which took days is now done in minutes which enhances customer satisfaction. Sales and marketing now have insight into pricing across all regions and products to use during pricing negotiations. Finance data is now synchronized and revenue reporting is completed in 10 minutes as opposed to a full day.

Business value: New analytic capabilities reduced cycle times for many processes from days to hours or minutes. Collaboration between business and IT throughout entire program as well as an enterprise data model enabled faster time to value. Continuous access by users and integration with multiple source systems using different integration technologies enables batch, on-demand and real-time modes.

The enterprise BI program is the information and analytics backbone of all business applications programs and enabled the launch of re-engineering efforts in supply chain, manufacturing, customer service, quality and finance.

Judging comments: "BI used throughout organization to drive business process change resulted in tangible bottom-line business performance management and significant ROI." "Made cultural change in the business's use of information for competitive advantage, also enabled enterprise-wide data governance."