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December 2017 - Business Intelligence Content Archive

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Digital Customer Engagement: Understanding Customers and Their Digital Activity [Published: 12-11-2017]
Stewart Hanna, who leads Sales & Business Development in the Americas for Celebrus, is featured in this podcast that discusses how the majority of today's enterprises have difficulty tracking and recognizing customers across different digital sessions and touchpoints. He explains how Celebrus helps customers overcome that problem. The interview is conducted by Ron Powell, independent analyst and industry expert.

Properly Managing Customer Consent for GDPR and the Sentient Enterprise [Published: 12-11-2017]
In this podcast, Russell Tewkesbury, vice president of global sales for Celebrus, shares that their system collects individual data with a minimum of technical input and that Celebrus is part of an emerging Gartner category called Customer Data Platforms, which are systems that gather data about individual customers in a compliant way and make it available to the systems that need it for analytics. He provided details on their recently released GDPR-compliant solution that enables their customers to properly manage consent. Ron Powell, independent analyst and industry expert, conducted this interview.

Why It Is Difficult to Run Analytic Solutions at Scale [Published: 12-18-2017]
This podcast looks at the biggest data management challenges facing enterprises today and why it is hard to run analytic solutions in production at scale. Richard Winter, managing partner at WinterCorp, explains these challenges in an interview conducted by Ron Powell, independent analyst and industry expert.